mcnroe consumer products pvt ltd is the brainchild of shri narendra kumar daga. also known as indias perfumery genius, he is the creator of celebrated fragrances like wild stone red, grey &amp, code steel amongst others. tracing its origin to a humble workshop in bhadrak, orissa- the mcnroe story is a tale of patience &amp, perseverance of a single individual. from transporting goods on his bicycle, to charting out business deals- young narendra daga was a prolific micro-manager who pursued his dreams with conviction. coupling knowledge, creativity &amp, innovation to develop marquee products, he proved that indian entrepreneurs dont just know marketing but their market as well. three decades and three brands later- mcnroe, today is amongst the top 2 deodorant companies in india according to nielsen ac (mar 2018). a visionary to the core, narendra daga inspires operational excellence through his leadership at the house of mcnroe.